Raising awareness through strategic communication
As a cornerstone of Australia’s research and innovation landscape, this institution drives groundbreaking advancements across technology, health, environment, defence and space sectors. We partnered to develop frameworks that would showcase their unique capabilities and strengthen engagement with key stakeholders in the national research ecosystem.
Stakeholder Analysis
Through detailed audience mapping across government, defence, education and industry sectors, we identified strategic relationship opportunities and developed targeted messaging. This informed the creation of a comprehensive stakeholder engagement framework to drive meaningful connections.
Communication Planning
We designed a multi-channel communication strategy, encompassing social media, digital engagement and media relations. This was supported by clear governance frameworks defining roles and responsibilities across all communication channels.
Implementation Roadmap
We developed a detailed 12-month implementation roadmap with resource planning frameworks and evaluation metrics. This was underpinned by a strategic narrative and key messages to guide all engagement activities.
Outcome
- Clear strategic direction for communication activities
- Comprehensive toolkit of communication channels and products
- Detailed implementation plan with practical timelines
- Framework for ongoing stakeholder engagement
- Enhanced capacity to demonstrate research impact
- Platform for building strategic media relationships
Elevating Research Excellence: Strategic Engagement for National Innovation
Our strategic communication and stakeholder engagement expertise delivered practical frameworks to enhance organisational visibility and demonstrate distinctive value within Australia’s research and innovation ecosystem.
Meet our team
Adrian Baker
Senior Consultant
Adrian is a highly skilled IT professional with 20 years of experience in the Energy, Police and Defence industries. His technical understanding and strong interpersonal skills ensure that high-quality results are always met. Adrian has been in various Test Management positions, including Test, Environment and Release Manager, BI Test Lead, Data Modeler, Senior Test Analyst, and Business Analyst.
Ed Fenech
Senior Consultant
Ed is an accomplished and polished product management professional. His practical and pragmatic approach adds value to leading the delivery of highly complex and sensitive projects. As a Scrum Master, he is an expert in translating strategy to concise tactical outputs, ensuring that delivery partners are aligned, and projects are delivered on time and within budget. He has managed the rollout of a data intelligence system from conception to business as usual for the Victorian government. Other projects include transforming service delivery models, data management systems and interactive online portals, eCommerce platforms, conducting system audits, coordinating training and system support.
John Burton
Principal Consultant
John is an expert in developing and implementing change strategies. He is also an internal and external stakeholder engagement, governance, and business development expert. Working across Commonwealth, State, and Local Government levels, John has held a wide range of senior government roles and specialist assignments in health care, public transport, customer service/contact centres, social policy, not-for-profit governance, and financial management sectors.